What’s happening?
A hotel in Townsville has been recognised among the region’s best after the release of the 2025 Gold Awards by Choice Hotels International Asia-Pac.
The awards highlight 31 properties across the Asia-Pacific region for strong performance and commitment to guest experience during 2025.
Among the winners is Clarion Hotel Townsville, placing the North Queensland property among top performing hotels in the Choice network.
Other Queensland hotels also recognised include Bokarina Beach Apartments, Quality Resort Pankhurst Queensland and Comfort Inn on Main Hervey Bay.
Trent Fraser said the awards highlight the work of franchisees and teams across the network.
“It’s always an honour to acknowledge Choice Hotels’ properties and the efforts of franchisees and employees who’ve gone above and beyond in the past year,” Mr Fraser said.
“The Choice Hotels Gold Award serves as a benchmark for excellence within the network. The annual recognition allows us to shine a light on franchisees who go above and beyond, not just to uphold the Choice Hotels name but also to deliver the best guest experience possible.
“All of our Gold winners this year are stand-out properties, and we are proud to have them as part of our network. We hope the 2025 Gold Awards serve as inspiration to venture out and travel to new and exciting locations, with the knowledge that they’ll be met with excellent customer service and value for money across our network.”
Why it matters
The Gold Awards recognise high-performing hotels based on strict performance measures across the Choice Hotels network.
Properties are assessed using guest satisfaction results, including likelihood to recommend scores, along with operational standards and participation in sustainability and corporate responsibility initiatives.
Recognition places these hotels among the strongest performers across the Asia-Pacific portfolio.
By the numbers
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31 properties across the Asia-Pacific region were recognised with Gold Awards for performance and guest experience in 2025.
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Four hotels in Queensland were included among the winners, with properties located in Townsville, Bokarina Beach, Pankhurst and Hervey Bay.
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One Townsville hotel, Clarion Hotel Townsville, secured recognition within the Clarion brand category of the awards.
Zoom in
The Townsville property honoured in the awards was Clarion Hotel Townsville.
Its recognition places the North Queensland hotel alongside top-performing properties across Australia, New Zealand, Japan, India and China within the Choice Hotels network.
The awards recognise hotels that maintain strong guest satisfaction results while meeting strict operational and service standards.
Zoom out
The 31 winning hotels represent several brands in the Choice Hotels portfolio.
These include properties under the Ascend Hotel Collection, Clarion Hotels, Quality Hotels, Comfort Hotels and Econo Lodge brands.
Winners span multiple countries across the Asia-Pacific region, including Australia, New Zealand, Japan, India and China.
Local impact
Recognition for a Townsville hotel highlights the role North Queensland properties play in regional tourism and accommodation standards.
Industry awards such as the Choice Gold Awards help promote regional destinations and reinforce confidence for travellers choosing accommodation in the region.
What to look for next
All 31 Gold Award winners will now advance to the Choice Hotels Asia-Pacific Hotel of the Year Awards.
The results are expected to be announced in March, alongside additional honours including Best New Hotel, General Manager and Rising Star.
