What’s happening?
IHG Hotels & Resorts has announced a strategic partnership with Luxora Hotels to reintroduce the iconic Holiday Inn brand to Townsville. The new Holiday Inn Townsville will open in early 2026 following a full refurbishment. Located at the intersection of Stanley Street and Flinders Street in the CBD, the hotel will feature 93 rooms, an all-day dining restaurant, flexible event spaces, and IHG’s signature “Open Lobby” concept. La Vie Hotels and Resorts will operate the property.
Why it matters?
This partnership marks a significant milestone for Townsville’s hospitality sector and Queensland’s broader tourism growth. The project aligns with IHG’s regional expansion strategy and brings a globally trusted brand back to North Queensland. It also reflects growing investor confidence in Townsville as a key destination for both business and leisure travel.
Cameron Burke, IHG’s Development Director for Australasia & Pacific, explained, “We’re delighted to be partnering with Luxora Hotels to bring our Holiday Inn brand to Townsville. We look forward to supporting Luxora in its vision to create Townsville’s leading midscale hotel.”
He added, “Queensland is in an exciting growth phase. Several Olympic events will be held in Townsville. Combined with the city serving as a strategic hub for industries including mining, energy and defence, this contributes to Townsville’s thriving economic and tourism landscape.”
Local Impact
The reintroduction of Holiday Inn will support local businesses and tourism operators, enhance the city’s conference and accommodation offerings, and provide employment opportunities. It will also reinforce Townsville’s reputation as a hub for regional hospitality and international-standard visitor experiences.
James Zhao of Luxora Hotels said, “We’re proud to collaborate with IHG to bring this exciting project to Townsville. Holiday Inn Townsville will deliver the exceptional, warm and welcoming experiences the brand is known for across the world and support the region’s tourism and business sectors. We are also pleased to be working with La Vie Hotels and Resorts who will operate the hotel.”
By the Numbers
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93 guest rooms will be available at the new Holiday Inn Townsville.
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$251 million Channel Upgrade has already enabled large cruise ships and tourism expansion in the city.
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IHG operates 76 hotels across Australasia and has 26 more in the pipeline.
Zoom In
The hotel will be positioned near major attractions such as Queensland Country Bank Stadium, Queensland Museum Tropics, and the Townsville Yacht Club. These features, along with the planned modern amenities and “Open Lobby” concept, aim to attract both business travellers and holidaymakers.
Zoom Out
This move supports IHG’s broader commitment to strengthen its presence in Queensland, where it currently manages nine distinct brands including InterContinental, voco, Hotel Indigo, and Holiday Inn Express. The growth comes amid Queensland’s post-COVID tourism recovery and its preparation for hosting 2032 Olympic events.
What to Look For Next?
Construction and refurbishment will begin shortly, with the hotel set to reopen in early 2026. Watch for updates on opening dates, job announcements, and booking availability as the project progresses.
