What’s happening?
Dolly’s Dream has launched 13 DOLLY, a confidential Bullying Support Line and web chat service.
The national anti bullying organisation says the service connects children, teens and parents with qualified Kids Helpline or ParentLine counsellors.
The organisation has formally requested that 13 DOLLY support line details be included in all reporting on bullying.
Why it matters
The launch follows polling that shows many young Australians are using AI tools.
“We are proud to be launching 13 DOLLY, our Bullying Support Line, considering the number of young people currently using AI in Australia,” said Sally Sweeney, Head of Dolly’s Dream.
She reinforced the organisation’s core message.
“Our message to kids is clear. If you’re getting bullied, please turn to a human at 13 DOLLY, not an algorithm.”
By the numbers
Polling data shaped the rollout of the new service.
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65 percent of 374 Australian parents surveyed said their child uses AI tools.
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Of those young AI users, 92 percent were aged 13 to 20.
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In a TikTok poll of 96 respondents, 24 percent said they would rather speak on the phone than chat online when reaching out for support.
Zoom in
The research highlighted strong digital engagement among teenagers.
That insight led to the inclusion of web chat alongside the phone line.
In both cases, users are connected to a qualified counsellor.
Zoom out
Dolly’s Dream is urging media outlets to consistently publish 13 DOLLY contact details in bullying coverage.
The aim is to ensure young people and families can quickly access trained support.
What to look for next
The organisation expects schools, parents and community networks to amplify the service.
Support is available now.
Phone 13 DOLLY, 13 36 559
Search 13 DOLLY or visit dollysdream.org.au
