What’s happening?
A $20 million national advertising campaign called ‘Made Right Here‘ has been launched to promote Australian-made products.
The campaign is run by Australian Made Campaign Ltd and supported by the Australian Government.
It will run nationally across multiple media channels until 30 June 2026.
Why it matters
The campaign is backed by new research showing strong consumer support for buying Australian-made goods.
It aims to turn that support into purchasing action by encouraging Australians to choose locally made products.
AMCL Chief Executive Ben Lazzaro said the campaign reflects everyday reliance on local products.
“‘Made Right Here’ celebrates what we can often take for granted,” he said.
Local impact
The campaign reinforces confidence in the Australian Made logo across communities nationwide.
It encourages Australians to actively choose local products when making everyday purchasing decisions.
By highlighting trusted symbols, the campaign supports informed choices at a community level.
By the numbers
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Roy Morgan research shows 87 per cent of Australians say buying Australian Made is important.
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Seventy-nine per cent of Australians say they are willing to pay more for Australian-made goods.
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Recognition of the Australian Made logo is at 99 per cent nationwide.
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Trust in the brand sits at 93 per cent.
Zoom in
The advertisement uses the green-and-gold kangaroo logo to represent the Australian industry.
It links a strong recognition of the logo with consumer trust.
Zoom out
AMCL Chair Kate Carnell AO said the logo remains trusted after 40 years.
What to look for next?
The Made Right Here campaign will continue running nationally across multiple platforms through to mid-2026.
