What’s happening?
Townsville will take part in National Eosinophilic Week with a series of landmark light‑ups. On 3, 5, 6 and 7 August 2025, the Townsville Sign, Victoria Bridge, Wharton Reef Lighthouse, George Roberts Bridge, Old Magistrates Court House, Central Park Boardwalk and Little Fletcher Bridge will shine in pink. Then on Friday, 8 August, Queensland Country Bank Stadium will light up in pink and purple. These events are part of the #EOSLightUp campaign led by ausEE Inc., Australia’s national support and advocacy organisation for people living with eosinophilic diseases.
Why it matters
Pink and purple are the recognised colours for eosinophils, which are white blood cells involved in immune responses. When too many eosinophils gather in parts of the body, they can cause inflammation and tissue damage.
This can lead to eosinophil‑associated diseases that often bring chronic symptoms, strict dietary requirements and long‑term medical care. Sarah Gray, CEO and Founder of ausEE Inc., explained, “Eosinophilic diseases can have a profound impact on a person’s daily life. They often involve chronic symptoms and require ongoing monitoring and long‑term management. Our goal during National Eosinophilic Week is to raise awareness and urgently needed funds for medical research.”
Local impact
Townsville City Council and Queensland Country Bank Stadium have joined forces to support the campaign.
Residents are encouraged to visit these landmarks on their light‑up dates, take photos safely and share them on social media using #EOSLightUp, #EOSaware and #NEOSW2025. ausEE Inc. will feature selected photos on its website, and submissions can also be emailed to admin@ausee.org. Each post helps to spread knowledge of eosinophilic diseases and show support for those living with them.
By the numbers
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More than 125 landmarks will light up across Australia and New Zealand between 3 and 9 August 2025.
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Eosinophilic oesophagitis, one of the most common eosinophilic conditions, affects about 1 in 1,000 people and can lead to swallowing difficulties and food impaction that sometimes requires emergency medical care.
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Two critical research projects are ready to begin but cannot proceed without more funding.
Zoom in
On 8 August, ausEE will host its major fundraiser, the Top 8 Challenge. People across Australia and New Zealand are encouraged to give up eight common allergenic foods for one day – milk, wheat, egg, soy, peanuts, tree nuts, fish and shellfish – to reflect the strict food restrictions many people with eosinophilic oesophagitis face every day.
Zoom out
Townsville’s participation is part of a broader movement stretching across Queensland and beyond. From Brisbane’s Story Bridge to Mackay’s Sir Albert Abbott Administration Building, landmarks are lighting pink and purple to form a visual show of support. These displays are helping drive public attention and support for medical research.
What to look for next?
Locals and visitors can support this campaign by sharing their light‑up photos online, joining the Top 8 Challenge on Friday 8 August or donating directly to ausEE Inc. Every action helps bring awareness and funding closer to those who need it. Visit https://top8challenge.com to learn more and take part.
