What’s happening?
The Salvation Army has launched its annual Christmas Appeal, calling on the Townsville community to help raise $29 million nationally to support Australians doing it tough this festive season. With high prices and financial pressures affecting more families, the Salvos are urging locals to volunteer, donate, or give gifts to help ensure everyone can experience a joyful Christmas.
Why it matters
For many in Townsville, Christmas can bring extra financial and emotional pressure. The Salvos’ External Communications Manager for Queensland, Rendle Williams, said this year’s appeal is critical.
“For the Salvos, Christmas is the busiest time of the year, and this year will be no different,” he said. “For some, the idea of celebrating Christmas may seem out of reach as they can’t even work out where their next meal or utility bill will come from.”
Williams added, “Whether it’s practical support like food or presents, or if you are feeling lonely or isolated this Christmas, please reach out to The Salvation Army. We are here for you.”
By the Numbers
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$29 million is the Salvos’ national fundraising goal this Christmas, ensuring people in need get the support they deserve.
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More than 350,000 gifts and toys were distributed last year to families who might otherwise have gone without festive cheer.
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Over 177,000 meals were served to people experiencing homelessness during the 2023 Christmas season, providing nourishment and dignity.
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More than 89,000 bed nights were offered to families needing safe accommodation during the holidays.
Zoom In
Townsville residents can show their support in many ways, from donating money and gifts to volunteering their time at local Salvos events. The organisation will also host Christmas celebrations across the city, spreading joy and connection. Donations can be made online, by calling 13 SALVOS (13 72 58), or by visiting a nearby Salvos Store.
Zoom Out
Across Australia, the Salvos’ Christmas Appeal supports tens of thousands of families and individuals who face financial hardship, loneliness, and housing challenges. Every donation helps provide food hampers, gifts for children, and critical community services that extend beyond the festive season.
Local Impact
In Townsville, The Salvation Army continues to be a strong community presence, walking alongside locals who are struggling. Their local team provides food, presents, and emotional support to those in need, ensuring no one faces the festive season alone.
What to Look for Next
The Salvos will host Christmas events throughout Townsville in the coming weeks, including community meals, gift drives, and family celebrations. Locals are encouraged to get involved by visiting the website or their nearest Salvation Army centre.
